About Peter

I’ve been a business broker with ABC Business Sales for 20 years, helping hundreds of people buy and sell businesses across New Zealand. I’ve worked on everything from small owner-operator businesses to multi-million-dollar acquisitions and sales, across industries like import, manufacturing, contracting, distribution and service.

Before becoming a broker, I spent 15 years running businesses of my own. I’ve bought, grown, and sold multiple businesses, including through a broker, so I understand the process from both sides of the table. I know what it feels like to make big decisions with imperfect information, and I know the pressure that comes with putting your livelihood (and your savings) on the line with an unknown buyer.

Along the way, I’ve also spent five years as a professional business coach, and a business mentor, helping other business owners grow their companies and prepare them for eventual sale.

This website brings together everything I’ve learned over the years, the good, the bad, and the avoidable, to help you make better, smarter decisions as a seller.

If you're thinking about selling your business and want to work with someone who understands how buyers think (and how deals really get done), I’d be happy to have an obligation free conversation.

I also have a YouTube channel to share the information I have learnt over the years to those buying or selling a business, especially for the first time.  It has hundreds of videos on the subject, and they are packed with information.

I’m good at what I do…

Over the years, I’ve been privileged to receive recognition that reflects not just results, but a genuine commitment to helping business owners achieve the best possible outcomes. These awards are a reflection of the trust my clients place in me, the strong relationships built along the way, and the consistent focus on delivering exceptional service.

My career at ABC Business Sales has been marked by recognition across multiple facets of business broking, from marketing and sales performance to long-term achievement. These awards highlight a track record of consistency, innovation, and leadership within the industry, underscoring my ongoing commitment to excellence.

  • ABC's Marketer of the Year: 2007, 2011, 2013, 2015, 2018 & 2022

  • ABC's Top Gun Winner 2016

  • ABC’s Auckland Number 1 Salesperson 2019

  • ABC’s Platinum High Achiever 2019, 2020, 2022

  • ABC’s 100 Club. 

Peter Nola Award Winning Broker based in Auckland New Zealand
Peter Nola Award Winning Broker based in Auckland New Zealand
Peter Nola - Business Broker Marketer of the Year
Peter Nola Award Winning Broker - platinum Achiever

  • The value that Peter added throughout the marketing and sale process FAR exceeded the commission his company received. The wisdom and knowledge that Peter was able to offer us, combined with a very organised and results focused manner, resulted in Peter attracting HUGE interest, multiple offers, and ultimately achieving a premium price. If you want the BEST POSSIBLE OUTCOME, you must insist on dealing with no-one else but Peter Nola!

    Lincoln Cobham, Corporate & Alfresco

  • You were understanding of the process we had to go through to make our decision, and you managed to make the whole selling process proceed easily. I appreciated your advice and that you took all the phone calls, organizing and stress off our hands. I can highly recommend you to anyone selling their business.

    Anna Caithness, Bound to Last

  • Brilliant job Peter, very impressed. Thanks so much for your patience with us and for the super quick sale. The mountain has slipped off our shoulders…. Will certainly be recommending you to anyone in need of an efficient sale.

    Sandra Shore, Crystal Graphics

  • Peter is a professional, who you can have total confidence in. He manages every aspect of your business with flair, and delivers results with great efficiency.

    Jeffrey Kirby, Topline Commercial Cleaning Services

  • Thank you very much for the professional way that you conducted the meetings and the unbiased advice that you provided to us, helping us to make the decision that we feel was right for us.

    Darren Mercer, Anytime Glass

  • Peter’s advice was very useful and has helped us to fully understand the business selling processes so that we can get the best outcome. We have gained extraordinary exposure in the media from his personal contacts and knowledge of how to best manage this aspect of selling. Peter has always been friendly and easy to deal with. Thanks Pete.

    Geoff Knight, CIA Debt Collection